I've mentioned twitter before for your store:"Twitter - I've seen some Mats with twitter pages for their stores - good start. Many of them though have weak followings and they're following a light number of people as well. Actually I've given away enough Jedi mind tricks forget it.... OK, one easy tip. Use the search key and search people in your city. Start going down that results list and hit "follow", "follow", "follow". People tend to reciprocate your follows on twitter. Before you know it you'll be connected to a whole gaggle of locals. Now blasting your weekly deals, or marketing news won't go straight up to the ether - it will go to townies you want in the store."You can setup your basic profile with your company website link - if you have one (see blog post on Yola) Yola | Build a Free Website for your Sm. Biz; as well as brief company description and pics and background. The ones I've seen with nice outside store shots look best - but whatever looks good for you. Trying to link to locals is a great way to communicate, promote and gain more customers. This article below also gives some additional basic tips.
I would also add, try to focus on following people that you're interested in following, or direct locals who could be potential customers. As you know this is a neighborhood business, so mindlessly following and connecting to every random person across the globe won't help you and will fill up your twitter inbox with a mountain of spam.
The Twitter Follow Basics for Small Businesses
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