"Volume is Vanity; Profit is Sanity"

Every small business owner wants to grow, grow, grow! The phrase "Volume is vanity; profit is sanity" is one you may or may not have heard before, but it is a good reminder of why you are in business - it's to make money! Although talking about how many employees you have or how many trucks you have on the road, might be fun at a cocktail party for 5 minutes a year - you have to live with reality. Cash flow is reality. Some other good data:


Fusion Brand Discusses the Issue


RBC's Take


Focus on Profit, Profit, Profit. This may mean raising prices, losing some undesirable customers and chopping fat.